- “A study conducted by San Diego State University professor John Ayers appeared in the February 2014 issue of the American Journal of Preventive Medicine. This study dramatically shows how the ill effects of the stock market cause ulcers, migraines, and even hospitalization of stressed investors. The research compared the cumulative internet searches of “stress maladies” during the Great Recession to the years leading up to this time frame.” How a Lousy Economy Can Make You Sick, Gil Weinreich
- “Several Academic experiments have demonstrated that for studied investors, a loss bothers them twice as much in absolute terms than the pleasure from an equal gain. An investor who loses $10,000 on a specific stock feels twice as much pain than if that person had $10,000 profit (reward) on the same exact investment.” Ricciardi, Victor, The Psychology of Risk: The Behavioral Finance Perspective. HANDBOOK OF FINANCE: VOLUME 2: INVESTMENT MANAGEMENT AND FINANCIAL MANAGEMENT, Frank J. Fabozzi, ed., John Wiley & Sons, pp. 85-111, 2008