- “Psychologists say it is not death we fear so much. It is insignificance. The idea that, at the end of the day, our lives didn’t amount to all that much. That we didn’t’ set ripples in motion in the lives of our families, friends and neighbors that would carry our accomplishments and our values on for generations.” Beating the Midas Curse, by Perry L. Cochell and Rodney C. Zeeb, Page 6