- “The Origin of a Creative Idea: Step One: Defining Define the problem you’re trying to solve. Step Two: Borrowing Borrow ideas from places with a similar problem. Step Three: Combining Connect and combine these borrowed ideas. The Evolution of a Creative Idea: Step Four: Incubating Allow the combinations to incubate into a solution. Step Five: Judging Identify the strength and weakness of the solution. Step Six: Enhancing Eliminate the weak points while enhancing the strong ones.” Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (David Kord Murray) Page 24-25
- “Alexander Fleming observed a consistent pattern of fungus on the culture dishes he left in his laboratory. Then he noticed the breaking of a pattern, that one dish had a zone around the fungus where the bacteria didn’t seem to grow. First he noticed the making of a pattern, the fungus, then he recognized the breaking of that pattern, the absence of fungus. He set the dish aside and later used it to isolate an extract that destroyed bacteria. That extract became known as penicillin.” Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (David Kord Murray) Page 46
- “Our most significant opportunities will be found in times of greatest difficulty.” Meeting Your Goliath (Thomas S. Monson)-Kindle Loc. -82-83