- “In 2005, the Allianz Life Insurance Company surveyed baby boomers and their parents on a wide range of family and finance related issues. ‘Many people wrongly assume that the most important issue among families is money and wealth transfer- it’s not,’ said Ken Dychtwald, the survey designer. ‘Non-financial items that parents leave behind- like ethics, morals, faith, and religion- are ten times more important to both boomers and their parents than the financial aspects of inheritance. In fact, seventy-seven percent of those surveyed (age forty plus) said the most important inheritance they could receive or pass on would be values and lessons about life.” Beating the Midas Curse, by Perry L. Cochell and Rodney C. Zeeb, Page 76-77