- ““A problem is the foundation of a creative idea.” In other words, a creative idea is built upon the problem one is trying to solve. It’s the starting point.” Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (David Kord Murray) Page 34
- “Albert Einstein I read his thoughts: “The mere formulation of a problem is far more essential than its solution.”” Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (David Kord Murray) Page 34
- “Although you’re wired to solve problems, you’re not wired to accurately define them. In the fight for survival, which determined your inherent characteristics, the ability to make a quick decision was more important than the ability to make an accurate one. You’re wired for speed and not precision. Imagine your ancient ancestor observing the rustling of the grass approaching him on the prehistoric savannah. This was either a saber-toothed tiger or the wind blowing the tall grass. The ancestor who made a quick decision to run was the one who survived, passing this trait to you; the one who stayed to determine the source of the rustling grass was more apt to be eaten by the tiger. His genes, and aptitude for problem analysis, were taken out of the gene pool long before modern times. Speed of thought is in your genetic makeup. It served your ancestors well with life threatening problems, but now causes you to misdiagnose the not-so-life-threatening ones you now face.” Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others (David Kord Murray) Page 35